One key aspect of running a successful Facebook ad campaign is closely monitoring and making necessary changes based on its performance. At times, it may be necessary to review past modifications in order to understand the reason behind certain results. Fortunately, Facebook Ads Manager offers a change history feature that enables you to view all alterations made in your ad account. This step-by-step blog post will assist you in accessing the change history on Facebook ads.
Accessing the Change History Tool
To access the change history tool, you first need to navigate to the Facebook Ads Manager. Here are the steps:
- Go to your Facebook homepage.
- On the left-side menu, you’ll see an option labeled “Ads Manager”. Click on it.
- Once you’re in the Ads Manager, select the ad account you wish to view.
- Click on the “Account Overview” option in the left-side menu.
- On the top right of your screen, you’ll find an option labeled “Change History”. Click on it to view all changes made in your selected ad account.
Navigating the Change History Tool
The Change History tool is quite intuitive and easy to navigate. It lists all the changes made in chronological order, starting from the most recent. The changes are categorized under the date and time, the name of the person who made the change, and a description of the change.
You can filter the changes based on the time range, the type of change (like campaign, ad set, or ad), and by the user (the person who made the change). This makes it easier to locate specific changes in busy ad accounts with multiple contributors.
Understanding the Importance of Change History
Keeping track of changes in your Facebook ad account is crucial for various reasons. It provides transparency, helps identify what works and what doesn’t, and allows you to understand the impact of your changes. The change history can serve as a learning guide for future campaigns and adjustments.
In conclusion, the Change History tool in Facebook Ads Manager provides a comprehensive overview of all changes made in your ad account. It’s a powerful feature that aids in optimizing your ad campaigns and understanding their performance.
