Google Ads (formerly known as Google AdWords) is a highly effective marketing tool for businesses of any scale. Despite its potential expenses, many business owners are hesitant to try it out. However, what if you could utilize Google Ads at no cost? In this blog post, we will discuss several tactics that you can implement.
1. Google Ad Grants
Google Ad Grants is a program by Google that provides up to $10,000 per month in free Google Ads to select nonprofit organizations. They must meet certain eligibility requirements and their ads must promote the mission and initiatives of the non-profit.
2. Free Credit Promotions
Google often runs promotional deals where they will give you a certain amount of credit to use in Google Ads when you spend a certain amount. For example, they might give you $100 in free ads when you spend $25. Keep an eye out for these deals, especially when you’re just starting out with Google Ads.
3. Keyword Selection
Choosing the right keywords is essential in running a cost-effective Google Ads campaign. By focusing on low-competition, high-intent keywords, you can reduce the amount of money you spend on ads while still attracting qualified leads.
4. Quality Score
Google assigns a Quality Score to each of your ads, which affects how often they’re shown and how much you pay per click. A high Quality Score can help you get more ad exposure without increasing your budget. To improve your Quality Score, make sure your ads are relevant to your keywords and landing page, and that your website provides a good user experience.
5. Geo-targeting
If your business only serves a specific area, you can reduce the amount you spend on Google Ads by using geo-targeting to only show your ads to people in that area. This can help you avoid wasting money on clicks from people who aren’t likely to become customers.
Conclusion
While you can’t use Google AdWords without paying entirely (unless you’re a nonprofit organization receiving a Google Ad grant), there are many strategies you can use to reduce the amount you spend. By combining these strategies, you can make the most of this powerful marketing tool without breaking the bank.
