How To Track Conversions In Google Analytics

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Google Analytics is an incredibly powerful tool for businesses of all sizes. One of the major benefits of using Google Analytics is its ability to track conversions. Conversions are the key actions that users take on your website, such as filling out a form, purchasing a product, or signing up for a newsletter.

In this blog post, we’ll guide you on how to track conversions in Google Analytics.

Set Up Goals in Google Analytics

The first step to track conversions is to set up Goals in Google Analytics. A Goal represents a completed activity that contributes to your business objectives. Here’s how you can set up a Goal:

  1. Login to your Google Analytics account.
  2. Select the website for which you want to track conversions.
  3. Click on “Admin” on the left-hand side menu.
  4. In the VIEW column, click on “Goals“.
  5. Click on “+ NEW GOAL” to set up a new goal.
  6. Follow the step-by-step instructions to set up a Goal based on the specific conversion you want to track.

Add Tracking Code to Your Website

Once you’ve set up your Goals, the next step is to add the Google Analytics tracking code to your website. This code collects and sends data to Google Analytics about users’ interactions on your website.

You can find the tracking code in your Google Analytics account. To add it to your website, follow these steps:

  1. In your Google Analytics account, click on “Admin“.
  2. In the PROPERTY column, click on “Tracking Info > Tracking Code“.
  3. Copy the tracking code.
  4. Paste it into the HTML of every page you want to track on your website, right before the closing </head> tag.

Verify Your Setup

After adding the tracking code to your website, it’s important to verify that it’s working correctly and tracking conversions. You can do this by using the “Real-Time” feature in Google Analytics.

To verify your setup, follow these steps:

  1. In your Google Analytics account, click on “Real-Time > Overview” on the left-hand side menu.
  2. Open your website in a new browser window and complete the action you’re tracking as a conversion.
  3. Check if the conversion appears in the Real-Time report in Google Analytics.

If the conversion appears in the Real-Time report, your setup is correct and you’re now tracking conversions in Google Analytics.

Remember, conversion tracking is an essential function of Google Analytics. Without it, you’re missing out on valuable data about how users are interacting with your website and whether you’re meeting your business objectives.

Happy tracking!