If you run a business in Nigeria and want to extend your reach to potential customers, Facebook Ads can be an excellent tool. However, the process of paying for these ads may not be immediately clear to the beginner advertiser. Don’t worry, this guide will walk you through the process, step by step.
Creating Your Facebook Ad
Before you worry about payment, you need to create your ad. Once you have a Facebook account, navigate to Facebook’s Ads Manager, where you can follow the on-screen prompts to design your ad.
Setting Up Your Payment Method
After creating your ad, the next step is to set up your payment method. Facebook accepts a variety of payment methods, but in Nigeria, the most commonly used are credit and debit cards. Ensure you have a card enabled for online transactions.
Adding a Payment Method
From your Ads Manager, click on Settings then Billing. Here you can add a payment method. Click on Add Payment Method and fill out the necessary card details such as card number, expiry date, and CVV. After confirming your card, your Facebook Ads account is now set up for payment!
Making Payment For Your Facebook Ads
Your ad costs will be charged to your card automatically. The frequency of these charges depends on your ad spend limit, which you can set in your Payment Settings.
Understanding Facebook’s Billing Threshold
Facebook operates on a billing threshold. Simply put, you won’t be charged immediately after creating your ad. Rather you’ll be billed whenever your ad costs reach a certain threshold. This threshold will initially be small, but it will increase the more you advertise and pay your bills on time.
Monitoring Your Ad Spend
To keep track of your ad costs, regularly check your Account Overview page in the Ads Manager. Here you can view detailed reports of your ad performance and costs.
And there you have it! Now you know how to pay for Facebook Ads in Nigeria. Happy advertising!
