Google Ads Express offers a solid entry point for small enterprises seeking to dive into online advertising. However, as your business expands, transitioning to Google Ads might be beneficial to access more sophisticated functionalities and targeting choices. Below are the instructions to facilitate this change:
Step 1: Log in to Your Google Ads Account
First, log in to your Google Ads account at ads.google.com. If you don’t have an account yet, you can create one for free.
Step 2: Create a New Campaign
Once you’re logged in, click on the “Campaigns” tab and then select “New campaign.” Choose “Search Network only” as your campaign type and give it a name that reflects your business or product.
Step 3: Set Your Budget and Bidding Strategy
Next, set your daily budget and bidding strategy. You can choose from several options, including manual CPC (cost-per-click) bidding or automatic bidding based on your goals.
Step 4: Create Your Ads
Now it’s time to create your ads. Start by writing a compelling headline and description that highlights the benefits of your product or service. You can also include keywords in your ad text to help it show up for relevant searches.
Step 5: Target Your Audience
One of the biggest advantages of Google Ads is the ability to target specific audiences based on factors like location, demographics, and interests. Use the “Audiences” tab to create custom audiences or choose from pre-defined options.
Step 6: Review Your Campaign
Before launching your campaign, review all of your settings and make any necessary adjustments. You can also use the “Preview” tab to see how your ads will look on different devices and in different locations.
Step 7: Launch Your Campaign
Once you’re satisfied with your campaign, click “Save and Continue” to launch it. You can monitor its performance using the “Campaigns” tab and make adjustments as needed.
Conclusion
Switching from Google Ads Express to Google Ads may seem daunting at first, but by following these steps you can create a more advanced campaign that better meets your business needs. Remember to monitor your results and make adjustments as needed to optimize your ad performance.
