How To Send A Campaign To Multiple Audiences In Mailchimp

MailChimp is a renowned platform for email marketing, enabling the sending of campaigns to various groups of subscribers. This feature is particularly beneficial for those who cater to an assortment of subscribers with diverse interests in specific topics or products. In this article, we will delve into the process of dispatching a campaign to multiple audiences using MailChimp.

Step 1: Create Your Campaign

The first step is to create your campaign. Log in to your MailChimp account and click on the “Create” button in the top left corner of the screen. From there, select “Email” and choose a template or create a new one.

Step 2: Add Your Content

Once you have selected your template, add your content to the email. This can include text, images, videos, and links. Make sure that your content is relevant to the audience you are targeting.

Step 3: Select Your Audience

After you have added your content, select your audience. Click on the “Segments” tab in the top left corner of the screen and choose the segment or segments that you want to target. You can also create a new segment if you don’t already have one.

Step 4: Review Your Campaign

Before sending your campaign, review it carefully to make sure that everything is correct. Check the subject line, the content, and the audience to ensure that they are all accurate. You can also preview your email to see how it will look in different email clients.

Step 5: Send Your Campaign

Once you have reviewed your campaign, click on the “Send” button in the top right corner of the screen. You can choose to send your campaign immediately or schedule it for a later time. MailChimp will then send your campaign to all of the subscribers in your selected segment(s).


Sending a campaign to multiple audiences in MailChimp is easy and can help you target your content more effectively. By following these steps, you can create a campaign that is relevant to your subscribers and increase your engagement rates.