How To Reactivate Facebook Pixel

by

The Facebook pixel is an effective instrument for companies to monitor and enhance their advertising efforts on Facebook. Yet, there are instances when it may get deactivated or malfunction. In this article, we are going to cover the steps to reactivate the Facebook pixel and verify its proper operation.

Step 1: Check the Pixel Code

The first step in reactivating Facebook pixel is to check the pixel code. The pixel code is a small piece of JavaScript code that you can add to your website’s HTML code. This code allows Facebook to track user behavior on your website and optimize your advertising campaigns accordingly.

How to Check the Pixel Code

  • Log in to your Facebook account and go to the Ads Manager.
  • Click on “Pixels” in the left-hand menu.
  • Select the pixel you want to check and click on “View Code.”
  • Copy the code and paste it into your website’s HTML code where you want Facebook to track user behavior.
  • Save the changes to your website’s HTML code.

Step 2: Check the Pixel Events

Once you have checked the pixel code, the next step is to check the pixel events. Pixel events are specific actions that Facebook tracks on your website, such as page views, purchases, and form submissions.

How to Check the Pixel Events

  • Log in to your Facebook account and go to the Ads Manager.
  • Click on “Pixels” in the left-hand menu.
  • Select the pixel you want to check and click on “Events.”
  • Check that all of the events you want Facebook to track are enabled and configured correctly.
  • Save any changes you make to the pixel events.

Step 3: Check the Pixel Settings

The final step in reactivating Facebook pixel is to check the pixel settings. The pixel settings allow you to customize how Facebook tracks user behavior on your website and optimize your advertising campaigns accordingly.

How to Check the Pixel Settings

  • Log in to your Facebook account and go to the Ads Manager.
  • Click on “Pixels” in the left-hand menu.
  • Select the pixel you want to check and click on “Settings.”
  • Check that all of the settings are configured correctly, including the conversion window, attribution model, and optimization events.
  • Save any changes you make to the pixel settings.

Conclusion

In conclusion, reactivating Facebook pixel is a simple process that involves checking the pixel code, pixel events, and pixel settings. By following these steps, you can ensure that your Facebook pixel is functioning correctly and optimizing your advertising campaigns effectively.