How To Run Instagram Ads Without Facebook

Social media has become a crucial aspect of contemporary marketing tactics, and Instagram stands out as a potent platform for interacting with potential customers. Despite this, certain businesses and individuals prefer to promote their material exclusively on Instagram without connecting it to their Facebook page. This post will provide instructions on how to run Instagram advertisements without relying on Facebook.

Creating an Instagram Business Profile

Before you start running ads on Instagram, you need to convert your personal profile to a business profile. This is quite easy and straightforward:

  1. Go to your profile and tap the three lines at the upper right corner.
  2. Tap Settings at the bottom right.
  3. Tap Account, then tap Switch to Professional Account.
  4. Tap Business and follow the prompts.

Setting Up Instagram Ads Directly

After setting up a business profile, you can create promotions directly from Instagram. Follow these steps:

  1. Go to your profile.
  2. Tap Promotions. It’s in the same row as the Edit Profile button.
  3. Tap Create Promotion at the bottom.
  4. Select the post you want to promote then tap Next at the upper-right corner.
  5. Determine your target audience or let Instagram suggest targeting for you.
  6. Set your budget and duration then tap Next.
  7. Review your promotion and tap Create Promotion.

Note: Instagram still requires a Facebook ads account to run promotions on Instagram, but you don’t need an active Facebook Page.

Running Instagram Ad Campaigns Using Instagram Ads Manager

Another way to run ads on Instagram without involving Facebook is by using the Instagram Ads Manager, which is a platform that Instagram provides for creating, running, and tracking ad campaigns.

To set up an ad campaign:

  1. Go to
  2. Click on Create an Ad
  3. Select your ad objective, target audience, ad format, and placement
  4. Set your budget and schedule

Now, you are all set to run ads on Instagram without Facebook. Remember, the key to successful advertising on any platform is understanding your audience and delivering engaging content that resonates with them.


While Facebook provides more advanced targeting capabilities, running Instagram ads independently could be a better alternative for brands focusing on visual storytelling or targeting a younger demographic. By following the steps outlined above, you can leverage Instagram’s full advertising potential without syncing to a Facebook page.