How To Put Limit In Google Adwords

Google AdWords, also known as Google Ads, is a highly effective tool for digital marketers. As entrepreneurs, it allows us to connect with potential customers who are actively seeking our products or services. However, it is important to use this tool correctly in order to avoid wasting resources. A crucial element is the option to set limits. This blog post will provide step-by-step instructions on how to set limits in Google AdWords.

Why Set Limits?

Setting limits in your Google Ads campaigns can help you manage your budget effectively. It prevents spending more than you intend on your campaigns and ensures that your ads are shown at optimal times for maximum engagement.

How To Set Limits

The following steps will guide you on how to set limits in Google AdWords:

Step 1: Sign in to your Google Ads account

Visit the Google Ads homepage and sign in with the Google account you use for your business.

Step 2: Select the appropriate campaign

From your Google Ads dashboard, click on the campaign where you want to set a limit.

Step 3: Adjust your settings

Once you’ve selected your campaign, click on the Settings tab on the left side of the screen. Scroll down until you see the Bidding section.

Step 4: Set your bid limit

In the Bidding section, you will see an option to set a bid limit. Select the Set a maximum cost-per-click bid limit option. Once you’ve selected this, you can enter the maximum amount that you’re willing to pay per click on your ad.

Step 5: Save your changes

After setting your limit, remember to click on the Save button at the bottom of the page to apply the changes.


Setting limits in Google AdWords is an essential part of effectively managing your advertising budget. It gives you control over your spending and ensures that your ads are presented to potential customers at the most advantageous times. By following the steps outlined in this guide, you can easily set limits for your Google AdWords campaigns.