Google Ads, formerly known as Google AdWords, provides a range of resources to assist businesses in effectively reaching their desired audience. Yet, to make the most of these tools, it is important to know how to access the login for Google Ads. The login page contains essential details about your ad’s efficiency, user engagement, and additional data. This tutorial will guide you through the steps.
Accessing the Google Ads Account
The first step to check the log in Google AdWords is to access your Google Ads account. If you haven’t created one yet, take time to set it up by visiting Google Ads homepage.
Navigating to the Change History Tool
After logging in to your Google Ads account, you’ll be able to see your campaign dashboard. From here, select the tool icon in the top right corner of your dashboard, then click on “Change History” from the drop-down menu.
Using the Change History Tool
The Change History Tool shows you a detailed log of all changes made in your Google Ads account. You can filter the changes by date range, campaign, ad group, and type of change. It’s an excellent tool for tracking your account’s performance and identifying patterns or issues.
Reading the Log
Once you’ve navigated to the Change History Tool, you can start analyzing the log. You’ll see columns labeled ‘Date’, ‘Campaign’, ‘Ad group’, ‘Changes’, ‘Details’, and ‘Change history detail’. The data under these columns will provide you with the necessary information to understand how your ads perform and how changes in your account affect the performance.
Conclusion
Understanding how to check the log in Google AdWords is crucial to make the most out of your advertising efforts. It provides vital insights into your account’s changes, helping you identify what works and what doesn’t for your campaigns. Remember, regular checks and analysis of your log can lead to more effective and efficient campaigns.
