How To Personalize Email Campaign In Mailerlite

Personalizing email campaigns is a great way to increase engagement and conversion rates. In this article, we will discuss how to personalize email campaigns in MailerLite.


The first step in personalizing an email campaign is segmenting your audience. This means dividing your subscribers into different groups based on their interests, behavior, or demographics. In MailerLite, you can create segments by clicking on the “Subscribers” tab and then selecting “Segments.” From there, you can create new segments based on various criteria such as location, open rates, or purchase history.

Personalization Tokens

Once you have segmented your audience, the next step is to use personalization tokens. Personalization tokens allow you to insert dynamic content into your emails based on the subscriber’s information. In MailerLite, you can access personalization tokens by clicking on the “Personalization” tab in the email editor. From there, you can select from a variety of tokens such as first name, last name, or location.

A/B Testing

Finally, it’s important to test your personalized emails to see what works best for your audience. In MailerLite, you can set up A/B tests by clicking on the “Campaigns” tab and then selecting “A/B Test.” From there, you can create two different versions of your email and send them to a small percentage of your subscribers. The winner will be sent to the rest of your list.


Personalizing email campaigns in MailerLite is easy with segmentation, personalization tokens, and A/B testing. By following these steps, you can increase engagement and conversion rates for your email campaigns.