Introduction:
Creating a subscriber list based on purchase in MailerLite is an effective way to segment your audience and target specific groups of customers. By doing so, you can tailor your marketing efforts to their needs and preferences, resulting in higher engagement rates and increased conversions.
Step 1: Create a New Campaign
To begin creating a subscriber list based on purchase, you need to create a new campaign in MailerLite. Log in to your account and click on the “Create” button in the top left corner of the screen. Select “Email” as the type of campaign and give it a name that accurately reflects its purpose.
Step 2: Create a Segment
Next, you need to create a segment within your new campaign. A segment is a group of subscribers who share certain characteristics or behaviors. In this case, we want to create a segment based on purchase behavior. Click on the “Segments” tab in the left-hand menu and select “Create Segment.”
Step 3: Define Criteria for Purchase Behavior
Now that you have created a segment, you need to define the criteria for purchase behavior. This will determine which subscribers are included in this segment. You can choose from a variety of criteria, such as date range, product category, or order value. Once you have selected your criteria, click on “Save” to create the segment.
Step 4: Create a Subscriber List
With your segment defined, you can now create a subscriber list based on purchase behavior. Click on the “Subscribers” tab in the left-hand menu and select “Create Subscriber List.” Give your list a name that accurately reflects its purpose and select the segment you created earlier as the source for this list.
Step 5: Use Your Subscriber List
Now that you have created a subscriber list based on purchase behavior, you can use it to target specific groups of customers with tailored marketing messages. You can create campaigns specifically for this segment or use it as a filter in your existing campaigns. By doing so, you can increase engagement rates and drive more conversions.
Conclusion
Creating a subscriber list based on purchase behavior in MailerLite is a powerful tool for segmenting your audience and targeting specific groups of customers. By following these steps, you can create a subscriber list that accurately reflects the needs and preferences of your customers, resulting in higher engagement rates and increased conversions.
