How To Merge Audiences In Mailchimp

MailChimp is a well-known platform for email marketing that enables businesses to generate and distribute personalized emails to their subscribers. A significant function of MailChimp is the option to divide your audience into distinct categories based on factors like demographics, interests, or actions. Nevertheless, there may be instances where you require to combine two or more groups for a particular campaign or email blast.

Step 1: Log in to MailChimp

To begin merging your audiences, log in to your MailChimp account and navigate to the “Audience” tab. From there, click on the “Create Audience” button to start creating a new audience.

Step 2: Select the Audiences to Merge

Once you have created a new audience, you will be prompted to select the audiences that you want to merge. Click on the “Import” button and select the audiences that you want to merge from the drop-down menu.

Step 3: Review and Confirm

After selecting the audiences to merge, MailChimp will display a preview of the merged audience. Review the preview to ensure that all the data has been merged correctly. If everything looks good, click on the “Import” button to finalize the merge.

Step 4: Use the Merged Audience

Once you have merged your audiences, you can use the new audience for any campaign or email blast. Simply select the merged audience from the drop-down menu when creating a new campaign or email blast.


Merging audiences in MailChimp is a simple process that can help you create more targeted and effective email campaigns. By following these steps, you can easily merge your audiences and start using the new audience for your next campaign or email blast.