Google Ads serves as an influential instrument for companies aiming to attract leads and boost revenue. Optimizing your campaigns to facilitate phone calls stands out as one of the supreme strategies to leverage Google Ads. In this piece, we’ll explore strategies for securing calls through Google Ads and offer advice on fine-tuning your campaigns to achieve enhanced outcomes.
Set Up Call Extensions
The first step in getting calls from Google Ads is to set up call extensions. Call extensions allow you to include a phone number in your ad, making it easy for potential customers to contact you directly. To set up call extensions, go to the “Ads & Extensions” tab in your Google Ads account and click on “Call Extensions.” From there, you can enter your business phone number and choose whether you want to use a unique tracking number or your actual business phone number.
Optimize Your Campaign for Calls
Once you have set up call extensions, it’s important to optimize your campaign for calls. This means adjusting your bidding strategy and targeting options to prioritize phone calls over other types of conversions. To do this, go to the “Bidding” tab in your Google Ads account and select “Maximize Conversions” as your bid strategy. You can also use the “Call Conversion” goal type to track phone calls as a conversion metric.
Use Call-Only Campaigns
Another way to optimize your campaign for calls is by using call-only campaigns. Call-only campaigns are designed specifically for businesses that want to drive phone calls from their ads. With call-only campaigns, you can create ads that only appear on mobile devices and include a clickable phone number that allows users to call your business directly.
Use Call Tracking Software
To track the effectiveness of your Google Ads campaign in driving phone calls, it’s important to use call tracking software. Call tracking software allows you to track the number of calls generated by your ads and provides valuable insights into which keywords and ads are driving the most calls. There are many call tracking software options available, including Google’s own call tracking solution.
Optimize Your Landing Pages
Finally, it’s important to optimize your landing pages for phone calls. This means making sure that your landing page is mobile-friendly and includes a clear call-to-action that encourages users to call your business. You can also use dynamic number insertion to display a unique tracking number on your landing page that corresponds to the ad that the user clicked on.
Conclusion
In conclusion, getting calls from Google Ads requires a combination of strategies, including setting up call extensions, optimizing your campaign for calls, using call-only campaigns, using call tracking software, and optimizing your landing pages. By following these tips, you can increase the number of phone calls generated by your Google Ads campaign and drive more leads and sales for your business.
