If you are an experienced SEO expert, a beginner in digital marketing, or a business owner seeking to improve your online presence, discovering low competition keywords can have a major impact on your strategy. Fortunately, SEMRush – a highly respected SEO platform – has the solution. Let’s explore the process of finding low competition keywords with SEMRush.
Step 1: Access the Keyword Magic Tool
Log into SEMRush Dashboard, navigate to Keyword Analytics, and select Keyword Magic Tool.
Step 2: Enter Your Seed Keyword
Input your seed (main) keyword in the search bar and hit ‘Enter’. This term should be highly relevant to your business or the content you intend to create.
Step 3: Review Keyword Suggestions
SEMRush will generate a vast list of keyword suggestions based on your seed keyword. The tool offers several metrics, including search volume, keyword difficulty, and SERP features. The most crucial metric for our purpose is the Keyword Difficulty (KD).
Step 4: Filter by Keyword Difficulty
This metric indicates how hard it would be to rank for a specific keyword on the first page of Google. The lower the score, the lower the competition. Use the sliders to set a KD range that works best for your unique needs. A lower range (e.g., 0-20) typically signals low-competition keywords.
Step 5: Analyze Keyword Relevance and Search Volume
Once you have your list of low competition keywords, analyze their relevance to your content or business. Also, consider their search volume. A high search volume with low competition is a great find, but don’t dismiss those with moderate or low search volume. They can still bring valuable targeted traffic to your website.
Wrapping Up
Finding low competition keywords is an essential aspect of SEO, and SEMRush can significantly simplify the process. However, remember that keyword research is just the initial step in your SEO journey. It’s equally crucial to create high-quality, relevant content around these keywords to rank effectively and attract the right audience.
Happy keyword hunting!
