How To Obtain Google Analytics Certification

Are you seeking to improve your skills in digital marketing? The solution lies in getting certified in Google Analytics. This guide will lead you through the steps of acquiring your Google Analytics Certification.

What is Google Analytics Certification?

Google Analytics Certification is a professional accreditation offered by Google. By acquiring this qualification, you demonstrate your competency in digital analytics and Google Analytics, making you highly desirable in the ever-evolving digital marketing landscape.

Steps to Obtain Google Analytics Certification

Step 1: Create a Google Account

If you don’t already have a Google Account, you’ll need to create one. This is important as your Google Account will be linked to your Google Analytics Certification.

Step 2: Access Google Analytics Academy

Sign in to your Google Account and navigate to the Google Analytics Academy. This is the hub for all Google’s analytics education resources, including the Google Analytics Certification.

Step 3: Complete the Google Analytics for Beginners Course

The first course you’ll undergo is the Google Analytics for beginners. This course will familiarize you with the Google Analytics interface and teach you how to implement tracking code, analyze basic reports, and set up goals and campaign tracking.

Step 4: Complete the Advanced Google Analytics Course

After completing the beginner’s course, advance to the second course – Advanced Google Analytics. In this course, you’ll delve deeper into understanding and interpreting data, advanced analysis techniques, and key marketing strategies.

Step 5: Pass the Google Analytics Individual Qualification (GAIQ) Exam

Once you’ve finished both courses, it’s time to take the Google Analytics Individual Qualification (GAIQ) exam. This is a 70-question exam that you must complete in 90 minutes. To pass, you must score 80% or higher. If you don’t pass, you can retake the exam in seven days.


Obtaining a Google Analytics Certification is a great way to enhance your digital marketing skills and prove your expertise in the industry. Just follow these steps, be prepared, invest your time in learning, and you’ll be ready to ace the exam and become Google Analytics Certified.