If you are an entrepreneur or blogger who is beginning to explore email marketing, Mailchimp is a fantastic option to consider. Aside from having a plethora of beneficial features, it also has a free plan that can serve as a great starting point for inexperienced users. This blog post will provide you with a tutorial on how to utilize Mailchimp’s Free Plan.
Step 1: Signing up
First thing first, you’ll need to sign up for Mailchimp. Head over to their website, click on the “Sign Up Free” button, and complete the registration process. Here, you’ll also create your username and password, which you will use to log in to your account.
Step 2: Setting up your account
Once you’ve registered, you’ll need to set up your account. This includes adding your business details (like your website and address), setting up your email preferences, and creating your audience (which is what Mailchimp calls your email list).
Step 3: Creating your audience
To create your audience, navigate to the Audience tab and click on Create Audience. Fill in the necessary information including Audience name, default from email address, and default from name. Also set up the form settings according to your preferences.
Step 4: Adding contacts to your audience
You can add contacts to your audience manually by entering their details, or you can import them from a CSV or TXT file. To do this, navigate to the Audience tab, click on the Add Contacts button and then select Import Contacts.
Step 5: Creating your first email campaign
Now that you have your audience set up, it’s time to create your first email campaign. To do this, navigate to the Campaigns tab and click on Create Campaign. Here, you can select what type of campaign you want to create (like an email, ad, or landing page), design your email, and select which audience to send it to.
Step 6: Analyzing your campaign performance
After you’ve sent out your campaign, you can check how it’s doing by heading over to the Reports tab. Here, you’ll find detailed information about your campaign’s performance, like how many people opened your email and clicked on your links, and much more.
In Conclusion
Mailchimp’s Free Plan is a great tool for beginners in email marketing. Its user-friendly interface and comprehensive features make it a great starting point for small businesses and bloggers. We hope this guide has given you a clear idea of how to get started with Mailchimp’s Free Plan. Happy emailing!
