If you are exploring the realm of internet marketing and search engine optimization, chances are you have come across the name SEMrush. SEMrush is a comprehensive SEO tool that assists in keyword research, tracking rankings, checking backlinks, analyzing competitors, and more. Fortunately, a free version of SEMrush is available to get you started on your SEO journey. To learn how to use the free SEMrush platform, here is a beginner’s guide.
Step 1: Create A Free Account
First and foremost, you need to create an account on the SEMrush website. Go to the SEMrush homepage and click on the ‘Register’ button. Fill in your information and click on ‘Create my account’.
Step 2: Understand the Dashboard
Once you’ve created your account and logged in, you’ll find yourself on the SEMrush dashboard. The dashboard gives you an overview of your website’s performance in terms of organic search, paid search, backlinks, and display advertising.
Step 3: Use The Domain Overview Tool
One of the key features of SEMrush is the Domain Overview tool. This tool gives a snapshot of a website’s SEO performance. To use this, simply enter the domain you want to analyse in the ‘Domain Overview’ section and hit ‘Start now’.
Step 4: Carry Out Keyword Research
One of the key functions of SEMrush is to carry out keyword research. To do this, go to the ‘Keyword Overview’ section and enter your keyword. SEMrush will provide you with a wealth of information about the keyword, including its volume, keyword difficulty, CPC, and more.
Step 5: Track Your Competitors
SEMrush also allows you to track your competitors. Simply go to the ‘Competitive Research’ section and enter your competitor’s domain. You’ll be provided with in-depth information about your competitor’s website.
Using SEMrush’s Free Version
While the free version of SEMrush has limitations, it nonetheless provides you with valuable insights for your SEO efforts. However, if you’re serious about SEO and digital marketing, it may be worth considering upgrading to a paid version.
Remember, successful SEO is not just about using the right tools, but also about consistently applying the right strategies and adapting to changes in search engine algorithms. With SEMrush, you have a powerful tool at your disposal to help you in your SEO journey.
Happy optimizing!
