MailerLite is a popular email marketing platform that allows businesses to send newsletters, promotional emails, and other types of messages to their subscribers. One of the key features of MailerLite is its ability to manage subscriber lists and ensure compliance with anti-spam laws.
What is Double Opt-In?
Double opt-in is a process where subscribers must confirm their email address before they can receive emails from a business. This helps to prevent spammers from adding fake or unwanted email addresses to a list, and ensures that only genuine subscribers receive messages.
Why Double Opt Out?
While double opt-in is an important feature for managing subscriber lists, it can also be frustrating for users who accidentally unsubscribe from a list or want to rejoin after being removed. To address this issue, MailerLite offers a double opt-out feature that allows subscribers to easily rejoin a list if they change their mind.
How to Double Opt Out in MailerLite
To enable the double opt-out feature in MailerLite, follow these simple steps:
- Log in to your MailerLite account and navigate to the “Subscribers” tab.
- Click on the “Settings” button and select “Opt-in Settings.”
- Check the box next to “Enable Double Opt-Out” and save your changes.
Once you have enabled double opt-out, subscribers who unsubscribe from your list will receive an email asking them to confirm their decision. If they do not respond within a certain amount of time (which can be customized in MailerLite), they will automatically be added back to your list.
Conclusion
By enabling double opt-out in MailerLite, you can ensure that your subscribers have the freedom to easily rejoin your list if they change their mind. This feature not only helps to prevent accidental unsubscribes, but also demonstrates your commitment to providing a positive user experience for your subscribers.
