How To Connect Facebook Leads To Mailchimp

Facebook is a powerful tool for generating leads and building your email list. However, if you want to take advantage of this opportunity, you need to know how to connect Facebook leads to MailChimp. In this article, we will explain the process step-by-step.

Step 1: Create a Facebook Lead Ad

The first step in connecting Facebook leads to MailChimp is to create a Facebook lead ad. A lead ad is a type of Facebook ad that allows users to sign up for your email list directly from the Facebook platform. To create a lead ad, follow these steps:

  1. Log in to your Facebook account and go to the Ads Manager.
  2. Click on “Create” and select “Lead Generation” as the objective.
  3. Enter the details of your lead ad, including the headline, description, and call-to-action button text. You can also add images or videos to make your ad more engaging.
  4. Select your target audience and set your budget and schedule for the ad.
  5. Create a form that users will fill out when they click on your lead ad. You can customize the fields in the form to collect the information you need from your leads.

Step 2: Connect Facebook Leads to MailChimp

Once you have created your Facebook lead ad, it’s time to connect your Facebook leads to MailChimp. To do this, follow these steps:

  1. Log in to your MailChimp account and go to “Audience” on the left-hand side of the screen.
  2. Click on “Sync Facebook Leads” and select the Facebook page you want to connect to MailChimp. You will need to authorize MailChimp to access your Facebook data if you haven’t already done so.
  3. Select the list you want to add your Facebook leads to and choose whether you want to create a new segment or add them to an existing one. You can also customize the fields that will be added to MailChimp for each lead.
  4. Click on “Save” to complete the process.

Step 3: Customize Your Email Campaign

Now that you have connected your Facebook leads to MailChimp, it’s time to customize your email campaign. You can create a welcome email that will be sent automatically to new subscribers, or you can create a series of emails that will be sent over time to nurture your leads and convert them into customers.


Connecting Facebook leads to MailChimp is a powerful way to grow your email list and generate more leads for your business. By following the steps outlined in this article, you can create a seamless process that will help you convert your Facebook followers into loyal customers.