Managing an accurate and up-to-date email list can pose difficulties for marketers, particularly when utilizing multiple email marketing platforms. On platforms such as MailChimp, maintaining a well-maintained email list is imperative in order to effectively reach your target audience, minimize bouncing emails, and enhance open and click-through rates. In this blog post, we will provide a step-by-step guide on how to properly clean your email list using MailChimp.
Step 1: Login to Your MailChimp Account
Access your account by entering your credentials on the MailChimp login page. Once you’re logged in, navigate to the audience tab on your dashboard.
Step 2: Select Your Audience
Select the audience (email list) you would like to clean. If you have multiple audiences, choose the one you want to clean from the dropdown menu.
Step 3: Create a Segment
The next step involves creating a segment to identify subscribers who are inactive. Go to the ‘manage contacts’ dropdown and select ‘Segments’.
Create a new segment and set the conditions to identify inactive subscribers. For example, you can set conditions like “Contact rating is one star” or “Did not open any of the last 5 campaigns”. The conditions will depend on your definition of inactive subscribers.
Step 4: Preview Segment
Once you have set your conditions, click on ‘Preview Segment’. This action will generate a list of all the subscribers who meet your conditions. Review this list to ensure it meets your expectations.
Step 5: Delete or Unsubscribe Inactive Subscribers
After previewing, you can choose to either delete or unsubscribe these contacts.
Deleting contacts remove them entirely from your audience, and you won’t be able to add them back using the same email address unless they re-subscribe.
Unsubscribing, on the other hand, retains these contacts in your audience but they won’t receive your campaigns. You can always re-subscribe them in the future if needed.
Conclusion
Keeping your email list clean is crucial to maintaining an effective email marketing strategy. With MailChimp, this process is simple and straightforward. Regularly cleaning your email list will significantly improve your email marketing metrics and ensure your campaigns are reaching the right people.
