Google AdWords, currently called Google Ads, is a robust advertising tool which enables companies to effectively connect with potential clients. Nevertheless, there might be moments when you need to modify the domain for your advertisements, for instance, when you have rebranded or revamped your website. Here’s a step-by-step guide on how to accomplish this:
Step One: Navigate to Google Ads
The first thing you’ll need to do is sign in to your Google Ads account. If you don’t have one, you’ll need to create one. Once you’re signed in, navigate to the main Google Ads interface.
Step Two: Go to the Campaigns Section
Next, you’ll need to head over to the “Campaigns” section. This is where you’ll find all of your current and past advertising campaigns. If you’ve just created your account, you may not see anything here.
Step Three: Select the Ad Group
In your selected campaign, choose the ad group where you want to make the domain change. An ad group contains one or more ads which target a shared set of keywords.
Step Four: Edit the Ad
After selecting the ad group, click on the ad you’d like to change. This will open the ad editor. Here, you’ll find a field labelled “Final URL”. This is where your ad link points to, i.e., your domain. Change this to your new domain.
Note: Your new domain must abide by Google’s advertising policies.
Step Five: Save Changes
Finally, save your changes. Google Ads will then review the ad, including the new domain. This could take up to a few hours. Once approved, your ad will start showing with the new domain.
And that’s it! You’ve successfully changed your domain in Google Adwords. Remember to ensure that your new domain is properly set up with a landing page relevant to your ad, and that it follows Google’s policies to avoid any issues.
