How To Add Someone To Your Google Analytics Account

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Google Analytics is an effective tool that provides valuable information on your website’s traffic, audience behavior, and other important metrics. Occasionally, you may need to share these insights with others, such as a colleague or consultant. Fortunately, Google Analytics allows you to do so without compromising your personal Google credentials. In this blog post, I will walk you through the steps of adding someone to your Google Analytics account.

Step by Step Guide

Step 1: Login to Your Google Analytics Account

First, you need to login to your Google Analytics account. After logging in, you will land on the Google Analytics homepage.

Step 2: Select the Right Property

From the homepage, navigate towards the ‘Admin’ tab located at the bottom left of your screen. Once you’re in the Admin section, you’ll see three columns: Account, Property, and View. In the Property column, select the right website property you’d like to give someone access to.

Step 3: User Management

Then, in the Property column, click on ‘User Management’. This will open up a new page which shows a list of users who currently have access to the selected property.

Step 4: Add New User

Click the blue ‘+’ icon, then select ‘Add users’ from the dropdown menu. You’ll then be presented with a form to fill out.

Step 5: Fill Out the User’s Details

Enter the email address of the person you want to add in the ‘Email addresses’ field. Make sure the email address is associated with a Google account. You can add multiple email addresses at a time by separating them with commas. But, for now, let’s keep it simple by adding one user.

Below the email field, you’ll see ‘Permissions’. Here you can define what the user can do in your Google Analytics account. You can give them any combination of the following permissions:

  • Edit: Can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, etc., but not manage users), and see report data. Includes all permissions for Collaborate and Read & Analyze.
  • Collaborate: Can create personal assets, and share them. Can collaborate on shared assets, for example, edit a dashboard or annotation. Includes Read & Analyze permissions.
  • Read & Analyze: Can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them.

Step 6: Add the User

Once you’ve filled out the form, click the blue ‘Add’ button at the top right of the page. Your new user will receive an email notifying them that they’ve been added to your Google Analytics account.

And there you have it! You’ve successfully added a user to your Google Analytics account. Remember, you can always revisit the User Management page to adjust permissions or remove users as needed.

Thanks for reading! Stay tuned for more Google Analytics tutorials in the future.