Pinterest is a widely used social media platform where users can post and explore pictures, videos, and additional content. By integrating Pinterest with your Google Analytics account, if you manage a website or blog, you can monitor how your pins are performing and gain insights into their effectiveness in attracting visitors to your website.
Step 1: Create a Pinterest Business Account
If you don’t already have a Pinterest business account, you’ll need to create one. This will allow you to access the analytics data for your pins and boards.
Step 2: Install the Pinterest Tag
Once you have created your Pinterest business account, you’ll need to install the Pinterest tag on your website. This will allow Google Analytics to track your pins and their performance.
Step 3: Configure Your Pinterest Tag
After installing the Pinterest tag, you’ll need to configure it to work with Google Analytics. You can do this by following the instructions provided by Pinterest.
Step 4: Create a Custom Dimension in Google Analytics
To track your pins and boards in Google Analytics, you’ll need to create a custom dimension. This will allow you to see which pins are driving the most traffic to your site.
Step 5: Create a Custom Report in Google Analytics
Once you have created your custom dimension, you can create a custom report in Google Analytics to track the performance of your pins and boards. This will allow you to see which pins are driving the most traffic to your site and which boards are performing best.
Conclusion
Adding Pinterest to your Google Analytics account can help you track the performance of your pins and understand how they are driving traffic to your site. By following these steps, you can easily integrate Pinterest with Google Analytics and start tracking your pins today.
