How To Add Link In Sendgrid

If you utilize SendGrid for your email marketing strategies, at some point it will become necessary to include clickable links in your emails. These links could lead to your website, a particular product, or a call-to-action, making them essential for successful email marketing. This article will provide a step-by-step guide on how to insert a link using SendGrid.

Step 1: Create a New SendGrid Campaign

Login to your SendGrid account and navigate to the “Marketing” section. Here, you have the option to create a new campaign or edit an existing one. To create a new campaign, click on the ‘Create Campaign’ button.

Step 2: Add Content to Your Email

Once you have created your campaign, you can add content to your email. This can be done in the ‘Design’ section of the campaign creation process. Here, you can choose from various templates or design your own email from scratch.

Step 3: Inserting a Link

To insert a link, highlight the text you want to turn into a link and then click on the link icon in the editor toolbar. This will open a dialog box where you can enter the URL you want to link to. Click ‘Insert’ and your text will now be a clickable link.

Step 4: Using the SendGrid API

If you want to programmatically insert links into your SendGrid emails, you can use the SendGrid API. The API allows you to insert links by using the substitution tags SendGrid provides.

The basic syntax for a substitution tag is -substitution_tag-. So, if you want to insert a link you can use the following code:

        "to": "[email protected]",
        "subject": "Hello, World!",
        "html": "<a href="-url-">Click Here</a>",
        "substitutions": {
            "-url-": [""]

In the above example, the ‘-url-‘ is the substitution tag. This tag will be replaced by the URL specified in the ‘substitutions’ section of the JSON payload when the email is sent.


Adding links in SendGrid is a simple process, whether you are designing an email through the SendGrid interface or programmatically using the API. Now go ahead and make your emails more engaging with clickable links!