How To Add Meta Keywords In Hubspot

HubSpot, a top company that offers inbound marketing tools, has made it easier to include meta keywords in your content. Although many major search engines no longer use meta keywords, they can still be useful for SEO on smaller, specialized search engines. This article provides a complete tutorial on adding meta keywords in HubSpot.

Step 1: Access Your HubSpot Dashboard

Start by logging into your HubSpot account. Once you are logged in, navigate to the HubSpot dashboard. This dashboard is the central location for managing all your inbound marketing efforts.

Step 2: Navigate to the Website Pages or Landing Pages

From your dashboard, choose either ‘Website Pages’ or ‘Landing Pages’ depending upon where you want to add meta keywords. You can find these options under the ‘Marketing’ tab at the top of your screen.

Step 3: Select or Create the Page for Meta Keywords

Select the page you want to add keywords to. If you’re creating a new page, click the ‘Create’ button at the top right corner of your screen, then select ‘Website Page’ or ‘Landing Page’.

Step 4: Accessing the Settings Tab

In the page editor, click on the ‘Settings’ tab at the top. This will open a new panel where you can add or modify various settings, including meta keywords.

Step 5: Adding Meta Keywords

Scroll down until you find the ‘Meta Keywords’ field. This is where you will be able to add your keywords. Enter your chosen keywords, separated by a comma. Remember to save your changes.

An Example of Adding Meta Keywords

For instance, if you’re working on a blog about digital marketing, your meta keywords might look something like this:

digital marketing, inbound marketing, online marketing, SEO, HubSpot

Keep in mind that while meta keywords are not a major factor in search engine rankings, they can help in terms of SEO for certain search engines. Always ensure that the meta keywords you choose are relevant to the content of your page.


Adding meta keywords in HubSpot is a simple and straightforward process. By following these steps, you can enhance your SEO efforts and make your content more discoverable on a variety of search engines. Start exploring this feature today and give your content the visibility it deserves!