How To Rename Facebook Pixel

The Facebook pixel is a potent asset for businesses aiming to monitor and enhance their ad campaigns on Facebook. However, there might be instances where it becomes essential to change the pixel’s name, whether due to a rebranding effort or a modification in the website’s name. In this piece, we’ll walk you through how to successfully rename your Facebook pixel.

Step 1: Access Facebook Ads Manager

To begin with, log in to your Facebook account and navigate to Facebook Ads Manager. Once you are on the dashboard, click on the three horizontal lines located at the top left corner of the screen and select “Pixels” from the drop-down menu.

Step 2: Select the Pixel

On the Pixels page, you will see a list of all the pixels that are associated with your Facebook account. Click on the pixel that you want to rename. This will take you to the pixel settings page.

Step 3: Edit the Name

On the pixel settings page, you will see a field labeled “Pixel Name”. This is where you can change the name of your pixel. Type in the new name that you want to give to your pixel and click on the “Save Changes” button located at the bottom of the page.

Step 4: Confirm the Change

After clicking on the “Save Changes” button, Facebook will ask you to confirm the change. Click on the “Confirm” button and your pixel name will be changed successfully.


Renaming Facebook pixel is a simple process that can be done in just a few steps. By following the above-mentioned steps, you can easily change the name of your pixel to suit your needs. Remember to always keep track of any changes made to your pixels to ensure that your advertising campaigns are running smoothly.