How To See Your Competitors Facebook Ad Targeting

As someone working in digital marketing, a crucial strategy for achieving success involves comprehending the advertising techniques used by your competitors. In the piece I’m presenting, I’ll be explaining a technique to decode the Facebook ad targeting strategies employed by your rivals. This critical data can assist you in understanding their target audience better, enhancing your targeting approach, and maintaining a lead in the dynamic realm of digital advertising.

Step 1: Identify Your Competitors

The first step is to identify your competitors whose Facebook ad targeting strategies you want to uncover. These can be direct or indirect competitors in your industry. Make a list of at least three to five competitors for this exercise.

Step 2: Visit the Facebook Ad Library

Once you have your list of competitors, go to the Facebook Ad Library at This is a publicly accessible database of all the ads running on Facebook and its associated platforms.

Step 3: Search for Your Competitors

In the search bar, enter the name of one of your competitors and hit enter. You will be presented with a list of all the ads that competitor is running on Facebook. You can filter the results by country, set a time frame, and even search for specific keywords.

Step 4: Analyze the Ads

Now that you have the list of ads from your competitor, it’s time to analyze them. Pay attention to the ad copy, images or videos used, and the call-to-action. This will give you an understanding of their messaging and creative approach.

Step 5: Uncover Targeting Information

To uncover targeting information, click on the “Why am I seeing this ad?” option on any ad. A popup will appear providing insight into the targeting criteria used by your competitor. This can include demographic information, interests, behaviors, and even custom audiences.

Step 6: Compare and Refine

Repeat the process for all your competitors and compare the targeting information you have collected. Look for commonalities or trends in their targeting strategies. This will help you refine your own targeting and potentially reach a similar audience.

Remember, finding your competitors’ Facebook ad targeting strategies is just the first step. Use this information as a starting point and make it your own. Experiment with different targeting options, test new audiences, and analyze the results to continually optimize your ad campaigns.


Uncovering your competitors’ Facebook ad targeting strategies can be a powerful tool in your digital marketing arsenal. By understanding their tactics and applying your own unique spin, you can gain a competitive edge and maximize the effectiveness of your own ads. Remember to stay ethical and respect your competitors’ privacy while using this information.