Problem Canvas Example

As individuals in the fields of entrepreneurship, innovation, and design thinking, we frequently encounter the challenge of transforming a complicated issue into a viable solution. This is where the ‘Problem Canvas’ comes into play. The problem canvas is a useful tool for problem-solving that aids in visually comprehending and breaking down a problem. Let’s delve into this concept with a detailed case study.

Understanding the Problem Canvas

The Problem Canvas is a structured framework that breaks down the problem into eight distinct segments:

  • The Problem
  • Existing Alternatives
  • User & Customer Segments
  • Early Adopters
  • High-Level Concept
  • Solution
  • Channels
  • Unique Value Proposition (UVP)

A Problem Canvas Example

Let’s use a real-world example to better understand this concept. Assume you are developing a mobile application for online food delivery.

The Problem

People often find it difficult to order food from their favorite restaurants due to the lack of a digital platform that aggregates all local restaurants.

Existing Alternatives

Existing alternatives could be restaurant websites or multiple disparate apps, each catering to a specific restaurant, or traditional phone calls for takeaways.

User & Customer Segments

The primary user segments would be food lovers, working professionals, students, or anyone who prefers food delivery for its convenience. The customer segments can be local restaurants and food chains.

Early Adopters

Early adopters might be tech-savvy individuals who are already comfortable with using digital platforms for their daily needs.

High-Level Concept

A mobile application that combines all local restaurants under one digital platform for easy and convenient food ordering and delivery.


Develop a user-friendly mobile application that hosts menus from various local restaurants, allows users to place orders, and coordinates deliveries.


The app can be available on various platforms like iOS, Android and the web. Additionally, we can use social media, blogging, and SEO for marketing and user acquisition.

Unique Value Proposition (UVP)

Our platform offers a single, efficient, and convenient solution for food lovers to explore, order, and enjoy meals from their desired local restaurants.


While a problem canvas may seem simple at first glance, its real power lies in its ability to visualize and structure a problem, enabling you to empathize with your users and devise an effective solution. It’s a tool that encourages innovation and creativity, and it’s a must-have in any problem solver’s toolkit.