If you are using Mailchimp as your primary email marketing platform, you understand the importance of sending personalized emails. One effective approach to meet the individual needs and interests of your subscribers is by segmenting your email list. In this blog post, we will guide you on how to create segments in Mailchimp.
What are Segments?
Segments are subsets of your contact list that share common characteristics. You can create them based on a variety of criteria, such as the contacts’ profile information, behavior, or other specific conditions. By creating segments, you can send targeted campaigns that will potentially result in higher engagement rates.
How to Create Segments in Mailchimp
Now let’s dive into the step-by-step process of creating segments in Mailchimp. We assume that you are already logged into your Mailchimp account. If not, please login first.
Step 1: Navigate to Your Audience
From the Mailchimp dashboard, click the Audience tab. In the drop-down menu, select All contacts.
Step 2: Choose the Segment Option
On the All contacts page, click Create a Segment.
Step 3: Define Your Segment Criteria
This is where you can get creative and refine the group of contacts you want to target with your email campaign. You can choose from many different options to define your segment. For example, you could select contacts who joined your list within a certain timeframe or those who have opened a specific number of your past emails.
The process is straightforward: 1. Click on the first drop-down menu and choose the category for your segment (e.g., "Contact rating"). 2. Click on the second drop-down menu and select the condition (e.g., "is greater than"). 3. In the third field, input the specific information (e.g., "3"). 4. If you wish to add more criteria, click on the "+ Add" button. 5. Once you are done, click "Preview Segment" to see the contacts that fit your criteria.
Step 4: Save and Name Your Segment
If you’re satisfied with the preview, click on the Save as Segment button. Enter a name for your new segment and click Save.
And that’s it! You’ve just created a segment in Mailchimp. By sending targeted emails to specific segments, you can increase your email campaign’s effectiveness and better meet your subscribers’ needs and preferences. As your business evolves, you can continually refine and update your segments to reflect changes in customer behavior or market conditions.
Happy Mailchimping!
