How To Use Google Analytics With Squarespace

Google Analytics is an effective tool for comprehending the traffic and involvement on your website. Squarespace, a top website creator, enables you to effortlessly integrate Google Analytics onto your site. This tutorial will guide you through the necessary steps to accomplish this.

Step 1: Set up Google Analytics

If you haven’t done so already, you’ll need to set up a Google Analytics account. To do this, go to the Google Analytics homepage and click Start for free.

Step 2: Get Your Tracking ID

Once your account is set up, Google will provide you with a Tracking ID. This is what you’ll use to connect your Squarespace site to your Google Analytics account. Navigate to your property settings in Google Analytics and locate your Tracking ID. It should be in the format UA-XXXXX-Y.

Step 3: Connect Google Analytics to Your Squarespace Site

With your Tracking ID in hand, it’s time to connect your Squarespace site. Here’s how:

  1. Log in to your Squarespace account and go to your website dashboard.
  2. Click on Settings, then Advanced, then External APIs.
  3. You’ll see a field labeled Google Analytics Account Number. Enter your Tracking ID here.
  4. Click Save to finish.

Step 4: Test Your Setup

After connecting, it’s important to ensure that Google Analytics is correctly tracking your website traffic. To do this:

  1. Go to your Google Analytics dashboard and navigate to Realtime > Overview.
  2. Open a new browser or tab and visit your Squarespace site. If everything is working correctly, you should see at least one active user on your site in the Realtime report.

By following these simple steps, you can seamlessly integrate Google Analytics with your Squarespace site. With this powerful setup, you can gain insights into your audience’s behaviour and effectively optimize your website for better engagement and conversions. We hope this guide was helpful, and encourage you to explore the various features and capabilities that Google Analytics offers.