Google Analytics is a powerful tool that can help you track and analyze your email marketing campaigns. In this article, we will show you how to use Google Analytics with MailerLite to get the most out of your email marketing efforts.
Setting Up Google Analytics
The first step in using Google Analytics for MailerLite is to set up a Google Analytics account. If you don’t already have one, you can create an account by going to Google Analytics. Once you have created your account, you will need to add a new property and website.
Adding MailerLite as a Source
To track your email campaigns in Google Analytics, you will need to add MailerLite as a source. To do this, go to the Google Analytics dashboard, click on “Admin,” and then select “Property.” From there, select “Tracking Info” and then “Data Streams.” Click on “Create Data Stream” and select “Website” as the data stream type.
Setting Up Goals
To track your email campaigns in Google Analytics, you will need to set up goals. Goals are specific actions that you want your users to take on your website. For example, if you want to track how many people click through from your email to a landing page, you can create a goal for that action. To set up a goal, go to the Google Analytics dashboard, click on “Admin,” and then select “Property.” From there, select “Tracking Info” and then “Conversions.” Click on “Create Goal” and follow the prompts to set up your goal.
Setting Up Filters
To track your email campaigns in Google Analytics, you may need to set up filters. Filters allow you to exclude certain types of traffic from your reports. For example, if you want to exclude traffic from your own IP address, you can create a filter for that. To set up a filter, go to the Google Analytics dashboard, click on “Admin,” and then select “Property.” From there, select “Tracking Info” and then “Filters.” Click on “Create Filter” and follow the prompts to set up your filter.
Analyzing Your Email Campaigns
Once you have set up Google Analytics for MailerLite, you can start analyzing your email campaigns. To do this, go to the Google Analytics dashboard, click on “Reports,” and then select “Acquisition.” From there, select “Campaigns” and you will see a list of all your email campaigns. You can also use the “Segments” feature to break down your data by different criteria such as device type or location.
Using Google Analytics with MailerLite
To get the most out of Google Analytics for MailerLite, you can use the integration features. MailerLite allows you to track your email campaigns in Google Analytics by adding a tracking code to your emails. To do this, go to your MailerLite account, click on “Settings,” and then select “Integrations.” From there, select “Google Analytics” and follow the prompts to set up the integration.
Conclusion
Using Google Analytics for MailerLite can help you track and analyze your email marketing campaigns. By setting up a Google Analytics account, adding MailerLite as a source, setting up goals, filters, and using the integration features, you can get valuable insights into how your email campaigns are performing. With this information, you can make informed decisions about your email marketing strategy and improve your results over time.
