How To Use Google Analytics For Keyword Research

Google Analytics offers a robust platform for analyzing your website’s traffic and how users interact with your site. A key feature of Google Analytics is its capability to offer valuable data on keyword research. In this article, we’ll delve into utilizing Google Analytics to conduct keyword research.

Step 1: Set Up Your Google Analytics Account

The first step in using Google Analytics for keyword research is to set up your account. If you haven’t already done so, head over to the Google Analytics website and create an account. Once you have created your account, you will need to add your website as a property. This will allow Google Analytics to start tracking your website traffic.

Step 2: Navigate to the Keywords Report

Once you have set up your Google Analytics account and added your website as a property, navigate to the “Acquisition” section of the left-hand menu. From there, select “Search Console” and then “Queries.” This will take you to the keywords report, which is where you can find insights into the keywords that are driving traffic to your website.

Step 3: Analyze Your Keywords

The keywords report provides a wealth of information about the keywords that are driving traffic to your website. You can see which keywords are generating the most traffic, as well as which keywords have the highest conversion rates. Use this information to identify which keywords are performing well and which ones may need improvement.

Step 4: Optimize Your Content

Once you have identified your top-performing keywords, it’s time to optimize your content to better target those keywords. This can include updating your meta tags, creating new blog posts or landing pages that are optimized for specific keywords, and optimizing your on-page SEO.

Step 5: Monitor Your Results

After you have made changes to your content based on your keyword research, it’s important to monitor your results. Use Google Analytics to track your traffic and conversion rates over time to see how your changes are impacting your website performance.


Google Analytics is a powerful tool that can help you understand your website traffic and user behavior. By using Google Analytics for keyword research, you can identify which keywords are driving traffic to your website and optimize your content to better target those keywords. By following these steps, you can improve your website’s performance and drive more traffic to your site.