How To Use Google Ad Grants

Google Ad Grants is a program that provides nonprofit organizations with $10,000 per month in free advertising on Google. This can be a great way for nonprofits to promote their cause and reach a wider audience. In this article, we will discuss how to use Google Ad Grants effectively.

Eligibility Requirements

Before you can start using Google Ad Grants, it’s important to make sure that your organization is eligible for the program. To be eligible, your organization must be a registered nonprofit in good standing with the IRS or a similar authority in your country. You must also have a website that provides information about your organization and its activities.

Setting Up Your Account

Once you’ve confirmed that your organization is eligible for Google Ad Grants, the next step is to set up your account. This involves creating an AdWords account and applying for the program. You will need to provide information about your organization, including its mission statement and target audience.

Creating Your Campaign

After you’ve been approved for Google Ad Grants, it’s time to start creating your campaign. This involves selecting keywords that are relevant to your organization and writing ad copy that will appeal to your target audience. You can also choose the geographic location where your ads will be displayed.

Optimizing Your Campaign

Once your campaign is up and running, it’s important to monitor its performance and make adjustments as needed. This involves tracking metrics such as click-through rates, conversion rates, and cost per acquisition. By analyzing this data, you can identify which ads are performing well and which ones need improvement.


In conclusion, Google Ad Grants is a valuable resource for nonprofit organizations looking to promote their cause and reach a wider audience. By following the steps outlined in this article, you can set up your account, create an effective campaign, and optimize your results over time.