How To Upload Customer List To Google Ads

Google Ads serves as an impactful resource for companies aiming to connect with their intended market and boost conversion rates. A highly efficient method for deploying Google Ads involves utilizing your customer database, enabling you to direct advertisements precisely at individuals who have previously demonstrated an interest in your offerings.

Step 1: Create a Customer List

The first step in uploading your customer list to Google Ads is to create the list itself. This can be done by exporting your existing customer database into a CSV file, which can then be uploaded to Google Ads.

Step 2: Create a Campaign

Once you have created your customer list, the next step is to create a campaign in Google Ads. This will allow you to target ads specifically to people on your customer list.

Step 3: Upload Your Customer List

With your campaign set up, it’s time to upload your customer list to Google Ads. To do this, navigate to the “Audiences” tab in your campaign and select “Customer Match.” From there, you can upload your CSV file containing your customer list.

Step 4: Create Your Ad

Now that your customer list is uploaded to Google Ads, it’s time to create your ad. Make sure to target your ad specifically to people on your customer list by selecting “Customer Match” as the audience type.

Step 5: Monitor Your Results

Once your ad is live, it’s important to monitor your results to see how well it’s performing. Use Google Ads reporting tools to track metrics such as impressions, clicks, and conversions.


Uploading your customer list to Google Ads is a powerful way to target ads specifically to people who have already shown interest in your products or services. By following these steps, you can create a campaign that effectively reaches your target audience and drives conversions.