How To Use Deals In Activecampaign

ActiveCampaign serves as a robust platform for marketing automation, empowering companies to streamline their marketing and sales operations. A standout feature of ActiveCampaign is its capability to monitor deals and opportunities, aiding businesses in maintaining oversight of their sales pipeline and enhancing their deal-closure rate.


In this article, we will discuss how to use deals in ActiveCampaign. We will cover the basics of setting up deals, tracking progress, and using deal stages to manage your sales pipeline. By the end of this article, you should have a good understanding of how to use deals in ActiveCampaign to improve your sales process.

Setting Up Deals

The first step in using deals in ActiveCampaign is to set up your deal stages. Deal stages are the different steps that a deal goes through from initial contact to closing. You can create as many deal stages as you need, and each stage should represent a significant milestone in your sales process.

Example Deal Stages

  • Initial Contact
  • Proposal Sent
  • Negotiation
  • Closed Won
  • Closed Lost

Once you have created your deal stages, you can start adding deals to ActiveCampaign. To add a new deal, simply click on the “Deals” tab in the left-hand navigation bar and then click on the “New Deal” button.

Tracking Progress

One of the key benefits of using deals in ActiveCampaign is that it allows you to track the progress of each deal. You can see which stage a deal is currently in, who the contact person is, and what the value of the deal is.

Example Deal Tracking

Deal Name Stage Contact Person Value
New Website Design Proposal Sent John Smith $5,000
Social Media Marketing Campaign Negotiation Sarah Johnson $10,000

By tracking the progress of each deal, you can quickly identify which deals are stalled or need attention. You can also use this information to forecast your sales pipeline and make more accurate revenue projections.


In conclusion, using deals in ActiveCampaign is a powerful way to manage your sales pipeline and improve your sales process. By setting up deal stages, tracking progress, and using deal stages to manage your sales pipeline, you can stay on top of your sales opportunities and close more deals.

Remember to always keep your deal stages updated and accurate, as this will ensure that your sales data is reliable and actionable. With the right approach, ActiveCampaign’s deal tracking features can help you take your sales process to the next level.