How To Track Pop Up In Google Analytics

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Pop-up windows are frequently used by websites to interact with their audience and advertise products or content. Nonetheless, monitoring pop-ups through Google Analytics can pose some challenges. In this piece, we’ll guide you on how to effectively monitor pop-ups within Google Analytics by following these steps:

Step 1: Create a Custom Event

To track pop-ups in Google Analytics, you need to create a custom event. A custom event is a way to track user interactions that are not automatically tracked by Google Analytics. To create a custom event, follow these steps:

  1. Log in to your Google Analytics account and navigate to the property you want to track.
  2. Click on “Admin” in the top navigation bar and select “Custom Definitions” from the drop-down menu.
  3. Click on “Events” and then click on “New Event.”
  4. Enter a name for your event, such as “Pop-up Viewed.”
  5. Select “Event Category” and enter “Pop-ups.”
  6. Select “Event Action” and enter “Viewed.”
  7. Select “Event Label” and enter “Pop-up Name.”
  8. Click on “Save” to save your custom event.

Step 2: Implement the Custom Event in Your Code

Once you have created a custom event, you need to implement it in your code. To do this, follow these steps:

  1. Open the page where you want to track pop-ups and locate the code that triggers the pop-up.
  2. Add the following code before the triggering code:
    3. ga('send', 'event', 'Pop-ups', 'Viewed', 'Pop-up Name');
  3. Replace “Pop-up Name” with the name of your pop-up.
  4. Save your changes and test your code to ensure that the custom event is being tracked correctly.

Step 3: Analyze Your Data

Once you have implemented the custom event in your code, you can start analyzing your data. To do this, follow these steps:

  1. Log in to your Google Analytics account and navigate to the property you want to track.
  2. Click on “Behavior” in the left navigation bar and select “Events” from the drop-down menu.
  3. Select “Pop-ups” as the event category and “Viewed” as the event action.
  4. Look at the data to see how many times your pop-up has been viewed and which pop-ups are performing best.

Conclusion

Tracking pop-ups in Google Analytics can be a powerful way to measure the effectiveness of your website’s engagement strategies. By following these steps, you can create custom events and track pop-ups in Google Analytics with ease.