How To Target Influencers On Facebook Ads

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Facebook Ads provide a distinct and effective means to specifically target your desired audience, offering a high degree of customization. A noteworthy audience to consider for your advertising strategy is influencers. Leveraging their influence on their followers’ purchasing decisions can greatly enhance your brand’s reach and involvement. This step-by-step guide will aid you in targeting influencers on Facebook Ads.

Step 1: Define your Influencer Persona

Before diving into Facebook’s ad targeting tools, it is crucial to define the influencer persona you intend to target. This can be based on various factors such as the industry they operate in, their follower count, their geographical location, and their interests.

Step 2: Use Facebook’s Detailed Targeting Tool

Facebook offers a ‘Detailed Targeting’ option in their Ad Set settings. Here, you can enter specific demographics, interests, and behaviors to target a particular set of people. For instance, if you’re targeting fitness influencers, you could select interests such as ‘fitness and wellness’, ‘gym’, or ‘health and wellness’.

Step 3: Leverage Facebook’s “Lookalike Audiences”

To target influencers, you can create a “Lookalike Audience” based on a list of influencers who already interact with your brand. This allows Facebook to find other users who are similar to your existing influencer audience.

To create a Lookalike Audience, follow these steps:

1. Go to your Facebook Ads Manager.
2. Navigate to ‘Audiences’.
3. Click on ‘Create Audience’ and select ‘Lookalike Audience’.
4. Choose your source (this could be a Custom Audience not created with your pixel data).
5. Pick the country where you’d like to find a similar set of people.
6. Choose your desired audience size with the slider.
7. Click ‘Create Audience’.

The source could be an email list of influencers or a list of influencers who have interacted with your Facebook page in the past.

Step 4: Follow Ad Best Practices

Ensure your ad speaks directly to influencers, highlighting the benefits they’ll gain from collaborating with your brand. Use high-quality images or videos and compelling call-to-actions to attract their attention.


Targeting influencers through Facebook Ads can be a game-changer for your brand’s marketing strategy. By following these steps, you can reach out to influencers effectively, establishing valuable relationships and boosting your brand’s visibility.