Although email marketing has proven to be effective, many marketers struggle with the task of ensuring their emails are delivered to their subscribers’ inboxes instead of being marked as spam. This can be a major concern, especially when utilizing an email marketing platform such as Mailchimp.
In this post, we will discuss some key techniques to prevent your Mailchimp emails from being flagged as spam, ensuring that your marketing campaigns reach their intended recipients.
1. Verification of Domain
One of the first steps to ensure your Mailchimp emails don’t end up in spam is by verifying your domain. In simple terms, domain verification is a way of proving to Mailchimp that you own the domain from which you are sending your emails.
To verify your domain on Mailchimp, navigate to the settings page and follow the prompts. You will be asked to add a couple of records to your DNS settings. Once you have done this, Mailchimp will recognize you as the authorized sender.
2. Use of Double Opt-In
Another highly recommended method is the use of double opt-in for all your email lists. In this procedure, new subscribers first enter their email address on your website, then they receive a confirmation email with a link they must click to confirm their subscription. This not only confirms the validity of the email address but also demonstrates the recipient’s wish to receive your emails.
3. Regular List Cleaning
Low open rates can adversely affect your email deliverability. As such, it’s crucial to regularly clean your email list to remove subscribers who aren’t opening your messages. MailChimp offers the option to create segments in your list to identify these subscribers, making it easier to remove them.
4. Avoid Spam Trigger Words
Your email content, particularly the subject line, can trigger spam filters. To avoid this, refrain from using buzzwords and phrases that are commonly associated with spam. Words like ‘free’, ‘guarantee’, ‘no obligation’, etc. can land you in the spam folder.
5. Use a Spam Checker
Before sending your email, you can use Mailchimp’s inbuilt Inbox Inspection tool, which checks how likely your email is to be marked as spam.
By implementing these strategies, you can drastically reduce the chances of your Mailchimp emails going to the spam folder. Keep in mind that getting your emails delivered to the inbox is an ongoing process that requires constant monitoring and adjustments.
It’s time to reclaim your emails from the spam folder and get your message in front of your subscribers!
