How To Set Up Email Automation In Mailchimp

Using email automation can greatly enhance your productivity and improve the effectiveness of your email marketing strategy. MailChimp offers a user-friendly method for setting up email automation. In this article, we will provide step-by-step instructions for configuring email automation in MailChimp.

Step 1: Create a New Campaign

The first step to setting up email automation in MailChimp is to create a new campaign. To do this, log in to your MailChimp account and click on the “Create” button in the top right corner of the screen. From there, select “Email” as the type of campaign you want to create.

Step 2: Choose Your Automation Type

Once you have created your new campaign, you will be taken to the automation workflow builder. Here, you can choose from a variety of automation types, including welcome emails, abandoned cart emails, and more. For this article, we will focus on setting up a welcome email automation.

Step 3: Set Up Your Trigger

The next step is to set up your trigger. A trigger is the event that initiates the automation. In this case, we want to send a welcome email when someone subscribes to our mailing list. To do this, click on the “Trigger” button and select “Subscribe” from the drop-down menu.

Step 4: Create Your Email

Now that you have set up your trigger, it’s time to create your email. Click on the “Email” button and start building your welcome email. You can customize the subject line, from name, and content of the email to make it personalized and engaging.

Step 5: Review and Save

Once you have created your email, review it to ensure that everything is correct. Make any necessary adjustments and then click on the “Save” button to save your automation workflow. Your welcome email will now be sent automatically to anyone who subscribes to your mailing list.


Setting up email automation in MailChimp is a simple and effective way to streamline your email marketing efforts. By following the steps outlined in this article, you can create a welcome email automation that will help you engage with your subscribers and build a strong relationship with them.