How To Reset Google Analytics

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Google Analytics is indispensable for those who own a website. It provides the means to monitor your website’s success, gain insight into your customers, and enhance your online marketing strategies. Nevertheless, there may be instances when resetting your Google Analytics becomes necessary. Whether you wish to begin anew or fix data discrepancies, restarting your Google Analytics can prove beneficial. This step-by-step tutorial will assist you in navigating through the process.

Step 1: Remove Current Data

The first thing you need to do is remove the current data from your Google Analytics account. There isn’t a standard ‘reset’ button on Google Analytics that would erase all the data. The closest thing we can do is to ‘Trash’ the property.

Note: This action is permanent and cannot be undone. Make sure you have backed up any important data before proceeding.

To do this:

  1. Go to the Admin panel in your Google Analytics account. This is located in the lower-left corner of your dashboard.
  2. Select the account and property you wish to reset.
  3. Under the Property column, click on ‘Move to Trash Can’. Confirm the action.

Step 2: Set Up A New Property

Once you’ve deleted the old property, you can set up a new one. This will give you a brand new Google Analytics account to start with.

Follow these steps:

  1. Go back to the Admin panel in your Google Analytics account.
  2. Under the Account column, select the account you want to use.
  3. Under the Property column, click on ‘+ Create Property’.
  4. Follow the prompts to complete the setup process.

You’ll need to add the new tracking code to your website. The code will look something like this:


Replace the ‘XXXXX’ with your unique Google Analytics ID.

Step 3: Verify The Reset

After you have created a new property and added the new tracking code to your website, ensure that Google Analytics is successfully tracking data. Visit your website and check the Real-Time reports in Google Analytics. If you see data appearing, you can be sure that the reset was successful.

In conclusion, while resetting Google Analytics can seem daunting, it’s a relatively simple process that can be completed in a few steps. Remember to always back up your data before deleting a property, as this action cannot be undone. Resetting can be a great way to start fresh and get the most accurate data possible from your website analytics.