How To Make Logo In Ai

Making a logo using Adobe Illustrator (AI) is an easy and powerful method to establish your brand’s image. Whether you are a designer or a business owner, acquiring the ability to create a logo in AI can be a valuable expertise. In this guide, we will walk you through the steps involved in making a logo in AI, from beginning to end.

Step 1: Choose Your Design

The first step in creating a logo in AI is to decide on your design. Consider your brand’s personality and values when selecting the style of your logo. You can choose from various designs such as text-based, symbolic, or combination marks. Once you have decided on your design, gather any necessary inspiration or reference materials.

Step 2: Set Up Your Workspace

Before starting to create your logo in AI, it is essential to set up your workspace. Ensure that you have the latest version of Adobe Illustrator installed on your device. Open the software and create a new document by selecting “File” from the menu bar and choosing “New.” Set the dimensions of your document according to your desired logo size.

Step 3: Choose Your Fonts

Font selection plays a crucial role in creating an effective logo. Choose fonts that reflect your brand’s personality and are easily readable. You can either use built-in fonts in AI or download and install additional fonts from online resources. Once you have selected your fonts, create text layers for any text elements in your logo design.

Step 4: Create Your Symbol or Icon

If your logo design includes a symbol or icon, use the shape tools in AI to create it. You can choose from various shapes such as rectangles, circles, and polygons. Customize the size, color, and fill of your shapes to match your desired logo design. Additionally, you can use the gradient panel to add more depth and visual interest to your symbol or icon.

Step 5: Combine Text and Symbol

Once you have created your text layers and symbol/icon, it’s time to combine them. Use the alignment tools in AI to position your elements accurately. You can also use the layer panel to organize your design and make any necessary adjustments.

Step 6: Add Color and Effects

To enhance your logo, add color and effects. Use the gradient panel or solid fills to apply colors to your text layers and symbol/icon. You can also experiment with different stroke styles and weights to create a unique look. Additionally, you can use the blending modes in AI to achieve various visual effects.

Step 7: Save Your Logo

Once you are satisfied with your logo design, it’s time to save it. Choose “File” from the menu bar and select “Save As.” Select a suitable file format such as AI, EPS, or PNG, depending on your needs. Make sure to save multiple versions of your logo in different sizes and resolutions for various applications.


Creating a logo in Adobe Illustrator is a rewarding experience that allows you to establish your brand identity effectively. By following the steps outlined in this article, you can create a professional and visually appealing logo that accurately represents your brand. Remember to experiment with different design elements and techniques to achieve the desired outcome.