How To Import Leads Into Hubspot

HubSpot stands as a robust marketing automation tool designed to help businesses efficiently handle their leads and customer interactions. A standout capability of HubSpot involves its capacity to incorporate leads from multiple sources, such as spreadsheets, CSV files, and different CRM platforms. This article will guide you through a detailed process on how to successfully import leads into HubSpot.

Step 1: Log in to HubSpot

The first step is to log in to your HubSpot account. Once you are logged in, navigate to the “Contacts” tab and click on “Import Contacts.”

Step 2: Choose a File Format

HubSpot supports several file formats for importing leads, including CSV, XLSX, and TSV. Choose the format that best suits your needs and click on “Next.”

Step 3: Upload Your File

Now, upload the file containing your leads. HubSpot will automatically detect the columns in the file and match them with the corresponding fields in HubSpot. If there are any errors or missing data, HubSpot will display a warning message.

Step 4: Map Your Columns

Once your file is uploaded, you need to map the columns in the file with the corresponding fields in HubSpot. This step is crucial as it ensures that the data is imported accurately and efficiently. You can also choose to create new properties or update existing ones during this step.

Step 5: Review Your Import

After mapping your columns, HubSpot will display a preview of the imported leads. Review the data carefully to ensure that it is accurate and complete. If there are any errors or missing data, you can go back and make changes before importing the leads.

Step 6: Import Your Leads

Once you have reviewed your import and made any necessary changes, click on “Import” to import your leads into HubSpot. The process may take a few minutes depending on the size of your file and the number of leads being imported.

Step 7: Verify Your Import

After importing your leads, verify that they have been successfully added to your HubSpot account. You can do this by navigating to the “Contacts” tab and searching for the imported leads using their email addresses or other identifying information.


Importing leads into HubSpot is a straightforward process that can be completed in just a few steps. By following these guidelines, you can ensure that your leads are imported accurately and efficiently, allowing you to manage them effectively within the HubSpot platform.