Google Analytics serves as an effective instrument for monitoring web traffic and analyzing the actions of users. Nonetheless, it does not automatically offer details on the IP addresses of visitors. In this piece, we’ll guide you through the process of obtaining the IP addresses of visitors within Google Analytics.
Step 1: Enable IP Anonymization
The first step is to enable IP anonymization in your Google Analytics account. This feature masks the last octet of the user’s IP address, which helps protect their privacy. To enable this feature, go to the Admin section of your Google Analytics account and select the property you want to edit.
Step 2: Create a Custom Dimension
The next step is to create a custom dimension in Google Analytics. This will allow us to store the visitor’s IP address as a custom variable. To do this, go to the Admin section of your Google Analytics account and select the property you want to edit.
Step 3: Create a Custom Metric
The final step is to create a custom metric in Google Analytics. This will allow us to track the visitor’s IP address as a metric. To do this, go to the Admin section of your Google Analytics account and select the property you want to edit.
Conclusion
In conclusion, getting the visitor’s IP address in Google Analytics requires enabling IP anonymization, creating a custom dimension, and creating a custom metric. By following these steps, you can track the IP addresses of your website visitors and gain valuable insights into their behavior.
