How To Upload Product Catalog To Instagram

Instagram Shopping is a feature that allows businesses to create an immersive storefront for customers to explore their products. With Instagram Shopping, you can share featured products through your organic posts and stories or have people discover your products in Search & Explore. In this guide, we will teach you how to upload your product catalog on Instagram, step by step.


Before you can upload your product catalog, there are some prerequisites that you need to fulfill:

  • Your business must be located in a supported market.
  • You must have an Instagram Business Account.
  • You need a Facebook Page to set up your shop.
  • Your business must comply with Instagram’s commerce policies.
  • You need to manage a product catalog on Facebook.

Steps to Upload your Product Catalog

Step 1: Connect your Instagram Account to a Facebook Page

First, you need to connect your Instagram Business account to a Facebook Page. Here’s how you do it:

1. Go to your profile and tap on "Settings".
2. Click on "Account" and then "Linked Accounts".
3. Select "Facebook" and enter your Facebook login information.

Step 2: Create a Product Catalog on Facebook

Next, you need to create a product catalog on Facebook. This will be the catalog that you will link to your Instagram account. This can be done through the Facebook Business Manager.

Step 3: Link your Product Catalog to your Instagram Account

After creating your product catalog on Facebook, it’s time to link the catalog to your Instagram account. You can do this through the following steps:

1. Go to the Instagram app, and tap on “Settings”.
2. Click on “Business” or “Creator” depending on your profile type.
3. Click on “Shopping”. Note that you need to have the latest version of the Instagram app to see this option.
4. Click on “Continue” and select a product catalog to connect to your business profile.
5. Click on “Done”.

Once you have finished these steps, you have successfully set up shopping on Instagram. You can now tag products in your posts and stories!


Setting up a product catalog on Instagram might seem daunting at first, but it’s actually a straightforward process. Remember that you need to connect your Instagram account to a Facebook page, create a product catalog on Facebook, and then link that catalog to your Instagram account. By following these steps, you will unlock a whole new way to engage with your customers on Instagram. Happy selling!