Google Analytics is a powerful digital analytics tool that allows you to analyze in-depth detail about the visitors on your website. It gives valuable insights that can help you to shape the success strategy of your business.
Setting Up Google Analytics
The first step to access Google Analytics is to set it up for your website. Here is how you can do it:
1. Sign in to your Google Account or create one if you don't have. 2. Navigate to <a href="https://analytics.google.com/">Google Analytics</a>. 3. Click on 'Start measuring'. 4. Enter your 'Account Name'. 5. Click on 'Next'. 6. Fill in the 'Property Setup' details. 7. Click on 'Create'.
You have now set up Google Analytics for your website. You can follow the instructions provided to add the Google Analytics tracking code to your website.
Accessing Google Analytics Data
Once you have set up Google Analytics and added the tracking code to your website, accessing the data is pretty simple:
1. Sign in to your Google Account. 2. Go to <a href="https://analytics.google.com/">Google Analytics</a>. 3. Your 'Account' page will open up. 4. In the ACCOUNT column, use the dropdown to select the account that includes the property you want to work with. 5. In the PROPERTY column, use the dropdown to select a property. 6. In the VIEW column, select 'Open Reports' in the dropdown next to the view you want.
The report that opens by default is your Analytics Audience Overview report. Other more specific reports can be accessed via the Reporting tab in the main Analytics interface.
Conclusion
With Google Analytics, you have access to free and powerful data that opens up a window into understanding who your website visitors are, where they come from, and what they’re doing on your site. By setting up and regularly checking your Google Analytics, you can develop strategies and make data-driven decisions to boost your business, blog or website.
