How To Find Broken Links With Google Analytics

Opening Remarks:

Broken links can be a major headache for website owners, as they can negatively impact user experience and search engine rankings. Fortunately, there are tools available that can help you identify and fix broken links on your site. One such tool is Google Analytics, which provides a wealth of data that can be used to diagnose and repair broken links.

Step 1: Access Google Analytics

To begin using Google Analytics to find broken links, you’ll need to access your account. If you don’t already have an account, you can create one for free at Once you’re logged in, navigate to the “Behavior” section of the left-hand menu and select “Site Content.” From there, click on “All Pages” to view a list of all the pages on your site.

Step 2: Identify Broken Links

To identify broken links, look for pages with a high bounce rate and low average time on page. These are often indicators that users are encountering errors or issues while trying to navigate your site. You can also use the “Page” dimension in Google Analytics to view the specific URLs of each page on your site. Look for any pages that have a status code of 404 (page not found) or 500 (server error).

Step 3: Fix Broken Links

Once you’ve identified broken links on your site, it’s time to fix them. This can involve a variety of solutions, depending on the nature of the issue. For example, if a link is pointing to an incorrect URL, simply update the link to point to the correct page. If a page has been deleted or moved, you may need to create a redirect to the new location. In some cases, it may be necessary to remove the broken link altogether.

Step 4: Monitor for Future Issues

After fixing any broken links on your site, it’s important to monitor for future issues. You can do this by setting up custom alerts in Google Analytics that will notify you if certain pages experience a sudden increase in bounce rate or error messages. This will allow you to quickly identify and address any new broken links as they arise.


Using Google Analytics to find and fix broken links on your site is a simple yet effective way to improve user experience and search engine rankings. By following the steps outlined above, you can quickly identify and repair any issues with your site’s navigation and ensure that your visitors have a seamless browsing experience.