Google AdWords, currently known as Google Ads, is a highly effective platform with a range of tools to boost the performance of your advertisements. One useful feature is sitelinks, which can increase the click-through rate (CTR) of your ads by directing users to specific pages on your website from the ad. This article will walk you through the steps of modifying sitelinks on Google Ads.
What are Sitelinks?
Sitelinks are essentially additional links in your ads that take users to a specific page on your website. Rather than landing on your homepage, users can navigate directly to the product or service page they are interested in, thereby improving the user experience and your ad’s performance.
Editing Sitelinks on Google Ads
Let’s take a step-by-step look at how you can edit sitelinks in Google Ads:
Step 1: Sign In to Google Ads
Firstly, sign in to your Google Ads account.
Step 2: Navigate to Ads & Extensions
On the page menu on the left, click on Ads & Extensions and then on Extensions at the top of the page.
Step 3: Find Sitelinks
Scroll down and find the Sitelinks Extension box. Inside this box, you will see all the sitelinks you have created. To edit a sitelink, click on it.
Step 4: Edit Sitelinks
Once inside the sitelink you want to edit, you can modify the Link text and Description fields. Make sure your updates align with the specific page on your website that the sitelink directs to.
Step 5: Save Changes
After making the necessary edits, click on Save to implement your changes.
Conclusion
Google Ads sitelinks are a powerful tool that allows advertisers to provide additional information and links in their ads. Regularly reviewing and updating these sitelinks according to the performance reports can help improve the effectiveness of your online advertising.
