Duplicating ad sets in Facebook can be a useful tool for marketers who want to test different variations of their ad campaigns. By duplicating an existing ad set, you can create a new one with the same targeting and budget settings as the original, but with different creative or messaging. This allows you to compare the performance of different versions of your ad without having to start from scratch each time.
Step 1: Access Your Facebook Ads Manager
To duplicate an ad set in Facebook, you’ll need to access your Facebook Ads Manager. You can do this by logging into your Facebook account and navigating to the Ads Manager section of the site.
Step 2: Select Your Existing Ad Set
Once you’re in the Ads Manager, select the ad set that you want to duplicate. You can do this by clicking on the name of the ad set in the left-hand column.
Step 3: Click “Duplicate”
Within the ad set details page, you’ll see a button labeled “Duplicate.” Click this button to create a new ad set with the same targeting and budget settings as the original.
Step 4: Edit Your New Ad Set
After clicking “Duplicate,” you’ll be taken to the details page for your new ad set. Here, you can edit any of the settings that were copied over from the original ad set, including the creative and messaging.
Conclusion
Duplicating ad sets in Facebook is a simple process that can save marketers time and effort when testing different variations of their ad campaigns. By following these steps, you can quickly create new ad sets with the same targeting and budget settings as your original, allowing you to compare the performance of different versions of your ad without having to start from scratch each time.
