How To Do The Zoom In Effect On Instagram

The zoom in effect is a popular feature on Instagram that allows users to create engaging and visually appealing content. Whether you’re a seasoned Instagrammer or just starting out, mastering this technique can help you stand out from the crowd and attract more followers.

Step 1: Open Instagram

To begin, open the Instagram app on your device. If you don’t have an account yet, you can easily create one by signing up with your email address or phone number.

Step 2: Start a New Post

Once you’re logged in, tap the plus icon at the bottom of the screen to start a new post. You can choose to share a photo, video, or reel depending on your preference.

Step 3: Select Your Content

Select the content you want to share with your followers. This could be a photo from your camera roll or a video that you’ve recorded using the app. Make sure that the content is visually appealing and relevant to your brand or personal style.

Step 4: Edit Your Content

Before adding the zoom in effect, take some time to edit your content. You can use Instagram’s built-in editing tools to adjust brightness, contrast, and saturation levels. You can also add filters or stickers to enhance your post.

Step 5: Add the Zoom In Effect

To add the zoom in effect, tap on the “Zoom” icon located in the top right corner of the screen. This will bring up a menu with various options for adjusting the zoom level and duration. Experiment with different settings to find the perfect look for your post.

Step 6: Preview Your Post

Before sharing your post, take a moment to preview it and make any necessary adjustments. You can also add a caption or tag other users to increase engagement.

Step 7: Share Your Post

Once you’re happy with your post, tap the share button to publish it on your Instagram feed. You can also choose to share it as a story or in your highlights section for added visibility.


The zoom in effect is a simple yet effective way to add some visual interest to your Instagram posts. By following these steps, you can create engaging and visually appealing content that will help you stand out from the crowd and attract more followers. Remember to experiment with different settings and styles to find what works best for your brand or personal style.